Yep, SaaS software is hard to get right, even as it gets better, faster and even easier to adopt.

Software continues to eat the world. And while it does, software products are getting more advanced, more valuable and more complex.

The direct impacts are palpable — businesses operate more efficiently, serve customers more attentively, hire, train and retain team members better than ever.

Indirecty, the ecosystem value is outsized, too.

Somewhere between $5 and $7 in incremental business spending is generated off the back of each $1 in software costs.

And, where does the majority that incremental spending go?

To professional services providers.

Yep, software is hard to get right, even as it gets better, faster and even easier to adopt.

For example, in a Cloud Software Association Q&A between Forrester’s Jay McBain and Sunir Shah (link below), Jay points to the Salesforce ecosystem generating $5.80 in incremental value for every $1 captured by Saleforce (by 2024), 64% of which going to professional services providers.

Now, IDC is offering up similar numbers out of the HubSpot ecosystem. For every $1 captured by HubSpot, $6.16 will be earned by ecosystem partners and participants (by 2024), slightly edging out its competitor above, 57% of which will go to professional services providers.

Ecosystem-based valuations are here.

Here are a couple of links to check out:

- Cloud Software Association Q&A with Jay McBain

- IDC & HubSpot news via Scott Brinker

James Sandoval

Founder & CEO of MeasureMatch